Casablanca — Futuro Optimisto Campaign (2024)
Client(s)
Institut Français de la Mode
Disney
Louboutin
Chanel
Estee Lauder
Deliverables
Foresight Study
Conference
Hands-on Workshop
Year
2025
In partnership with the French Institute of Fashion, this workshop helps fashion and luxury professionals navigate the strategic implications of AI across design, production, and communication. It explores AI's opportunities and challenges — from creative practices to societal and environmental considerations. The program is offered as an open-enrolment workshop and a tailor-made format for individual organizations.
Since 2022, generative AI has accelerated changes in the creative industries. From AI-generated campaigns to data-driven supply chain management, AI is increasingly influencing every stage of the fashion value chain. However, its integration raises crucial questions on authorship, labor, sustainability and cultural diversity.
In collaboration with professors from the French Institute of Fashion, this training covers:
- Fundamentals of AI: definitions, key concepts, and state of play
- AI across the fashion and luxury value chain (from design & creation to distribution)
- Generative AI & Creativity: hands-on experimentation with GenAI tools and critical analysis of AI-generated concepts (strengths, limitations and perspectives)
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