Generative AI is no longer experimental in fashion and luxury, it's already reshaping design, sourcing, manufacturing, marketing and retail, and raising real questions about authorship, labor, sustainability and cultural diversity along the way.

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Built with professors from the Institut Français de la Mode, this 2-day executive program gives leadership, marketing, digital and communication teams a working command of the topic.

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Over two days, participants:

• Get up to speed on AI fundamentals and the state of play in fashion and luxury
• Map AI's real use cases across the value chain (design and concept, sourcing and logistics, manufacturing, marketing, distribution and sales)
• Experiment hands-on with generative AI tools in team workshops on a fictional brand case, focused on Retail and Image

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Delivered as an open-enrolment session at IFM in Paris, or tailor-made for a single organization's teams.