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Committed to shaping a resonant everyday life for people through better research and strategy.
Rosa Futures is a research and foresight studio. We are built on the belief that having a positive impact on society comes from being more rooted in social research and theory, more far-sighted and more attuned to how we actually experience daily life. And for us it's through the lens of emotional resonance.
We blend social sciences, strategy and design.
We blend social sciences, strategy and design.
What we do
How we help
Whether you're expanding into a new market or navigating a shift in your own, we help you cut through the noise: grounding your challenge in social science, and reading the weak signals shaping people's habits and identities, markets and technologies, to surface opportunity areas.
What it typically includes
- Sociocultural theory mapping
- Qualitative and ethnographic research (interviews, field observation, surveys, a scan of academic literature)
- Cultural research and mapping
- Category and competitive context
- Strategic insights
How we help
We're no fortune tellers, but based on the weak signals from our research, we build future scenarios for where your market could be in the next five years, along with personas of tomorrow's consumers — so your teams can align around what's coming instead of reacting to it, and build long-lasting strategies together.
What it typically includes
- Future scenarios and personas
- A mapping of dominant, emerging and alternative imaginaries
- Speculative design
How we help
We help you land on strategies that can actually become real, working across horizons from six months to five years. We prototype and test first ideas early (desirability, viability, feasibility, impact), so the strategy becomes something tangible, not just another report on a shelf.
What it typically includes
- Creative ideation
- Prototyping and testing
- Strategic roadmap & pitch
AI & Freelance Creatives
A study on GenAI's impacts on independent creatives in audiovisual and live performance
Smart Sports Recording
A quantitative research guiding product strategy and business model
Algorithmic Entrepreneurship
A foresight study on how algorithms reshape entrepreneurship
Navigating Complexity
A conference focused on mastering complexity in corporate settings
Fashion Futures 2035
A foresight & design fiction course at the French Institute of Fashion
Generations at Work
A conference about intergenerational relationships at work.
Generative AI & Fashion
Exploring generative AI's impact on the fashion industry's value chain
Future of Work
A conference revisiting the history of management to create new imaginaries
Synthetic Creativity
A study and workshop about creativity and AI
Diversity at Work
A conference exploring workplace diversity from historical and sociological angles
Our clients and partners
We collaborate with a diverse range of clients, including innovative startups and established global brands.
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