Rosa Futures

Photo of man surrounded by smartphones zooming on him

Committed to shaping a resonant everyday life for people through better research and strategy.

Rosa Futures is a research and foresight studio. We are built on the belief that having a positive impact on society comes from being more rooted in social research and theory, more far-sighted and more attuned to how we actually experience daily life. And for us it's through the lens of emotional resonance.
‍
We blend social sciences, strategy and design.

What we do

Reframe

Identify opportunities.

How we help

Whether you're expanding into a new market or navigating a shift in your own, we help you cut through the noise: grounding your challenge in social science, and reading the weak signals shaping people's habits and identities, markets and technologies, to surface opportunity areas.

What it typically includes

Qualitative and ethnographic research (interviews, field observation, surveys, a scan of academic literature)
Cultural research and mapping
Category and competitive context
Strategic insights

Anticipate

Future-proof your strategy.

How we help

We're no fortune tellers. Reading the weak signals in our research, we map where your market could be in five to ten years and who tomorrow's consumers will be. Teams come away aligned on a shared vision, building lasting strategies instead of reacting to change.

What it typically includes

Future scenarios and personas
A mapping of dominant, emerging and alternative imaginaries
Speculative design

Solve

Create and validate your ideas.

How we help

We help you land on strategies that can actually become real, working across horizons from six months to five years. We prototype and test first ideas early (desirability, viability, feasibility, impact), so the strategy becomes something tangible, not just another report on a shelf.

What it typically includes