We ran a quantitative study with 800 participants: 400 amateur athletes and 400 people from their support networks (coaches, parents, friends). The goal was to understand what actually drives people to record, watch and re-watch amateur games, which features they valued most, and critically, their willingness to pay.

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For clubs, the logic looked more like a facilities or equipment purchase. For families, it looked more emotional, closer to buying a keepsake. Understanding motivations and habits was central to the business model question.

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The findings fed directly into the product roadmap and into a broader strategic recommendation: how the company could grow beyond professional clubs into new, everyday entertainment consumption behaviors, treating amateur sport footage less like a simple broadcasting and more like content people actually want to watch, keep and share.